The Firestone Walker Lager, resurrected from its original 2000 recipe, arrives in a 12oz can with a straightforward design that echoes its mantra, “Don’t overthink it.” Priced at $10 for a 6-pack, the packaging date is prominently displayed, providing transparency for freshness. In the glass, the Lager boasts a crystal-clear pale straw color, crowned by a fleeting soapy white foam.


Upon the initial pour, a delightful aroma envelopes the senses, reminiscent of frosted lemon pound cake and orange blossom honey. The fragrance sets an inviting tone, enticing the drinker to delve into the sensory experience.


Flavors unfold with a focus on white bread and cereal grains, complemented by a balancing touch of saltwater. While the Lager differentiates itself from impeccable German lagers with subtle soap undertones, it aligns more closely with the American macro lager profile. The beer’s standout feature lies in its super-light body, lively carbonation, and hints of sourdough acidity, delivering a clean, crisp, and refreshing quality.


The Lager excels in the mouthfeel department, presenting a light body, lively carbonation, and a subtle sourdough acidity in the finish. Bitterness, rated at a modest 2 out of 10, allows the bready malt to take center stage, distinguishing it from traditional pilsners.


In summary, the Firestone Walker Lager impresses with its crushable nature, ideal base maltiness, and impeccable mouthfeel. As a warmer weather companion, it stands out with its brightness and lighter-bodied profile compared to typical German Helles Lagers.


While the beer’s quality is indisputable, concerns arise regarding its pricing competitiveness. At $10 for a 6-pack, it faces fierce competition in a market flooded with excellent options. The challenge lies in defining the Lager’s target audience. Not overtly marketed towards casual buyers like the 805 blonde ale, it occupies a middle ground that may perplex consumers. The pricing conundrum may cause enthusiasts to opt for more robust flavors, while casual drinkers gravitate towards cheaper macro options.

Final Thoughts

Embracing the mantra, “Don’t overthink it,” the Firestone Walker Lager aligns with the trend of simple, approachable craft beers. It stands as a counterpart to macro breweries’ portrayal of craft beers as too fancy for the masses. However, the question remains—will these beers find their footing in a market saturated with choices? As craft breweries, including Firestone Walker, venture into this territory, the Lager’s success may hinge on breaking through the preconceived notions surrounding craft beers and appealing to a broad audience.